Articles

• May 2007- Inaural Issue – “What is Your Marketing R.O.I.?”

AdVantages Magazine (an ASI publication)
As the industry leader in market share and circulation, Advantages reaches an audience of 84,000 promotional product distributor salespeople and is presented in an easy-to-read format to keep busy salespeople interested in and informed about important industry topics. Focused on effective selling strategies, the hottest new products and creative case histories that have delivered measurable, impressive results, Advantages is the ideal tool to generate ideas and build sales. www.advantages.com

• May / June 2002 – From Order Taker To Marketing Lifesaver
• March / April 2001 – Preventive Prospecting – An Insurance Policy For Your Profits
• May / June 2000 – The Strange Magic Of Self-Promotion
• September/October 1999 – Recipe For Success
• Fall 1998 – Apparel Knowledge, Creativity and Imagination

Brilliant Results Magazine
Is an end-user magazine that reaches nearly 20,000 corporate level executives, and is designed for multi-tasking idea professional.

• November 2004 - Inaugural Issue: Promotions That Get Results
• January 2005 – Measure the R.O.I.; The Right Mix of Creative and Promotional Products

Counselor Magazine
Counselor magazine reaches nearly 25,000 promotional products executives, and is designed for time-starved, multi-tasking idea professionals. Like the industry, Counselor is constantly reinventing itself. The award-winning contemporary look and feel create a magazine experience where the reader can easily enjoy — and learn — from the content, and be enticed by the advertisements. www.counselormag.com

• April 2004 – Interview: Cliff Quicksell, Jr., MAS / President & CEO Headwear USA �bounces ideas and balloons, takes time to chill and honors Yoda, all in once concise package.
• July 2004 – Should Suppliers Bankroll Your Business? – Written by ASI Staff Writers

Creative Merchandise

• October 2005 -QUICKNOTES Issue 9.05, Vol. I (PDF 72kB)

Identity Marketing Magazine – Columnist
IDM covers the business trends, products and technologies that are continually reshaping the $20 billion promotional products industry. And, with sales in the market no longer limited to traditional distributors, IDENTITY MARKETING is the ONLY publication to recognize this with a circulation of 30,000-the largest in the industry (17,000 distributors, 13,000 embroiderers/screen printers). www.identitymag.com

• April 2004 – Cliff’s Notes: Customize Caps with More Than Embroidery!
• January 2005 – Cliff’s Notes: Do You Know What Your Worth?
• February 2005 – Cliff’s Notes: Fulfilling Objectives: just as important as ROI is the ROO
• March 2005 – Cliff’s Notes: The ABC’s of Farming; plant, grow and weed to manage your customer base
• April 2005 – Cliff’s Notes: Where Do We Draw The Line: Direct Sales will Continue
• May 2005 – Cliff’s Notes: 10 Things Your Clients Want:
• June 2005 – Cliff’s Notes: Why We Don’t Hear Others: better communication skills mean better sales.
• July 2005 - Cliff’s Notes: Don’t Be Marginal with Your Margins
• September 2005 – Cliff’s Notes: So That’s How They Do It! Importance of Factory Tours
• October 2005 – Cliff’s Notes: Developing Multiple Touches to Keep Client’s Close
• November 2005 – Cliff’s Notes: The Six P’s of Sales: develop and hone them for continued success
• December 2005 – Cliff’s Notes: Hospitality Market: Going Vertical in 2006
• January 2006 – Cliff’s Notes: You’ve got to be “In the Game!” – Nine Key Principles to Live By in 2006
• February 2006- Cliff’s Notes: Understanding Your True Potential
• March 2006 – Cliff’s Notes: Before You Step Out, Make Sure You’re Prepared
• April 2006 – Cliff’s Notes: Hone Your Business-speak: What you say and print says volumes about your business.
• May 2006 – Cliff’s Notes: (no article…vacation)
• June 2006 – Cliff’s Notes: Make The Most of a Show: Go with a plan and you’ll get the most from your experience.
• July 2006 – Cliff’s Notes: Do You Need Help? Costs and other concerns require careful consideration.
• August 2006 – Cliff’s Notes: Build A Door; Creating opportunities not waiting for them to happen
• September 2006 – Cliff’s Notes: Professional Papers: Creative Briefs can elevate your status – and your sales.
• October 2006 – Cliff’s Notes: Reevaluate Then Re-Invent – Change is Quicker than ever but you have to keep up.
• November 2006 – Cliff’s Notes: Create A Wholesome Balance – Don’t loose track of the truely important things in life.
• December 2006 - Cliff’s Notes: Achieving Is Believing – 9 Secrets to guarantee success.
• January 2007 – Cliff’s Notes: Plan Your Work Then WorkYour Plan; 9 secrets to guarantee success-in business and in life.
• February 2007 – Cliff’s Notes: Ignite the Creative You: Try these following tenets to keep the ideas flowing
• March 2007- Cliff’s Notes:
• April 2007 - Cliff’s Notes: Express and Manage Expectations: Lack of common understanding can create problems.
• May 2007 – Cliff’s Notes: Hello or Goodbye: Clients; if it’s not a good fit, you must cut them loose.
• June 2007 – Cliff’s Notes: Selecting the Right Decorator: Imperative if you’re selling Apparel
• July 2007 – Cliff’s Notes: Do You Need Help? Costs and concerns require careful consideration
• August 2007 – Cliff’s Notes:
• September 2007 – Cliff’s Notes:
• October 2007 – Cliff’s Notes: Think Like a Chef! It’s time to spice up your next promotion.
• November 2007 – Cliff’s Notes: The Power of the Written Word, Stay abreast of current events and their impact on your clients.
• December 2007 – Cliff’s Notes: SUPPLIER LOCATOR EDITION…No Editorial – Happy New Year!!
• January 2008 – Cliff’s Notes: If You’re Not Questioning, You’re Losing Sales.
• February 2008 – Cliff’s Notes: 2008: Will You Make It A Great Year?
• March 2008 – Cliff’s Notes: Being Culturaly Aware Can Enhance Your Business
• April 2008 - Cliff’s Notes: It’s All ABout Your Choices and Passion - Re-evaluate, differenciate and educate yourself.
• May 2008 – Cliff’s Notes: Finer Points of Selling Apparel- dress the part and use the many tools that are avalable.
• June 2008 – Cliff’s Notes: Can You Hear Me Now? Generate more sales opportunities with better phone techniques.
• July 2008 – Cliff’s Notes: Marketing vs. Advertising vs. Sales…which came first, the chicken or the egg?
• August 2008 – Cliff’s Notes: Presenting…YOU! Preparation is the key to meaningful presentations.
• September 2008 – Cliff’s Notes: Protect Your Web Brand, Please! …make sure you keep your identity as your own.
• October 2008 – Cliff’s Notes: Creativity + Passion= Results…thinking differently stands out and produces results.
• November 2008 – Cliff’s Notes: Do You Hear What I’m Saying? …8 ways to improve your listening skills.
• December 2008 – Cliff’s Notes: SUPPLIER LOCATOR EDITION…No Editorial – Happy New Year!
• January 2009 - Cliff’s Notes: Change Is Inveitable, Embrace It! and Make It Work for You.

 Identity Marketing Magazine went totally digital in February of 2009 – www.identitymarketing.com

• February / March 2009 - Cliff’s Notes: Creating Opportunities from the Seemingly Dismal by Thinking Micro and Macro
• June 2009 - Cliff’s Notes: What to Ask a Potential Decorator: Get the right answers before you put your client’s work is someone else’s hands
• July 2009 - Cliff’s Notes:Don’t be Afraid of Failure: Create Stepping Stones out of the Obstacles you Face
• August 2009 - Cliff’s Notes - Creativity is Just About Connecting the Dots
• September 2009 - Cliff’s Notes: Doing More in Half the Time…creating ME time!”
• November 2009 - Cliff’s Notes: “Ready, Shoot, Aim: Take Time to Get All the Facts…”
• December 2009 - Cliff’s Notes: SUPPLIER LOCATOR EDITION…No Editorial – Happy New Year!
  
• January 2010 – Cliff’s Notes: “When the Pendulum Swings…where will you be?”

Imprint Canada Magazine

• July/August 2002 – Cover Story: Transitioning from Salesperson to Professional Creative Consultant – (Part One of Four) – Establishing Value.
• September/October 2002 – Cover Story: Transitioning from Salesperson to Professional Creative Consultant – (Part Two of Four) – Making and Keeping Contacts
• January/February 2005 – Cover Story: Measure The ROI at Trade Shows… using the right mix of Promotional Products
• March/April 2005 – Cover Story: Better Know What Your Worth

PMANC – Promotional Marketing Association of Northern California – Newsletter

• January 2008 – Cover Story - Educating the End-Buyer…does it make sense?
• February/March 2008 – Spice Up Your Next Promotion
• April/May 2008 – The Written Word…a viable sales tool
• June/July 2008 – Vacation
• August/September 2008 – Driving Measurement with Targeted Campaigns…Beyond ROI, Look at ROO
• April/May 2009 – “Develop and Hone the Six P’s of Success”
• June/July 2009 – “Analyzing Your Marketing Spend”
• August/September 2009 – “Son, What Is Your Greatest Fear?..Making Stepping Stones from Challenges”
• October/November 2009 – “Developing Your Elevator Speech…what is it that you do?”
• December 2009 – “Creativity Is Just About Connecting the Dots”

Promotional Consultant E.zine (PPAI publication)

VERTICAL MARKET SERIES

• January 2008 – Opening Article: “Why You Should Sell and Market Vertically”
• o Construction Industry
• o Hospitality Industry

Promotional Consultant Magazine – (PPAI publication)
PPB is the business monthly of the Promotional Products Association International,(PPAI), a not-for-profit trade Association serving the suppliers and distributors of the promotional products industry. PPB, which has an online website, also produces The PPAI Daily newspapers for its industry tradeshow, an electronic newsletter, PPB Newslink, and various product supplements throughout the year.

• November 2007 – Driving Measurement with Targeted Promotional Campaigns…look beyond R.O.I., find the R.O.O.

PPB – Promotional Products Business (PPAI publication) – PPB provides idea-driven information and indispensable education to busy suppliers and distributors. It expands their resources for products and services, and leads the way in the evolving promotional products marketplace. www.ppa.org  

• October 2000 – Closing Call – Be Like A Kid Again and Come Alive
• December 2001 – Marketing – Focused Direct Marketing(c): Involve The Senses
• April 2002 – Closing Call – Release Your Creativity: Think, Live like a Kid Again
• March 2004 – Sales – In 2004 – and Beyond – You’ve Just Gotta Believe
• May 2004 – Guest Viewpoint: Ask And You Shall Receive: Boosting Sales Questions (PDF 789kB)
• November 2004 – Guest Viewpoint: A,B,C and EQP – why? (PDF 411kB)
• April 2005 – Marketing: Take The Cold Out Of Cold – Calling (PDF 246kB)
• October 2005 – Sales: Awards; Hunks of Junk or Valuable Marketing Opportunities (PDF 357kB)
• June 2006 – Marketing: Raise The Bar

Recognition Review
the official magazine of the Awards and Recognition Association, speaks for thousands of success-minded awards and engraving professionals around the world. Filled with helpful how-to articles, business expertise, technical advice and inspiring success stories, Recognition Review is the premier voice in the industry. http://www.ara.org/magazine/index.cfm www.promotionalconsultant.com

• December 2004 – Who’s Driving Your Bus? -driving your own bus of profitability.

Stitches Magazine (an ASI publication)
Stitches Magazine, is the voice and vision of the embroidery industry. The single most referenced magazine in the embroidery business.  Technical and business advice from leaders in the embroidery and apparel industry  

• May 2007 – “Embellishment – Then and Now” a brief look at what was, what is and where decorating is going

Supplier Global Resource (an ASI publication)
Supplier Global Resource is the first and only business-to-business magazine written specifically for manufacturers of promotional products, an elite group of small- to mid-sized business owners and operators charged with solving business problems for the $17 billion+ industry. www.supplierglobalresource.com. This is a must read for ANY supplier company in the promotional products or related industry.  This magazine is headed up by a brilliant editor, Michele Bell and a talented staff of writers .

• July/August 2005 – What I Know…
• September/October 2005 – SAVVY strategies: The Value of Multiline Reps
• January/February 2006 – Your Marketing Efforts MUST Get Results

Promotional Products Distributor -United Kingdom
Publication exclusively for the European Promotional Products Market, published in the United Kingdom

• May 07 – Issue3 – Inaurgral Issue – “Measure the R.O.I. and R.O.O. at Exhibitions”
• August 07 – Issue4 – “Who’s Driving Your Bus?”
• September 07- “Special Report from the ASI Show Chicago”
• November -07 – Issue5 - “The Numbers…Driving Measurement with Targeted Promotional Campaigns”
• September – 08 – Issue 9 - “Dialing Into a Better Prospect”
• October 08 – Issue 10 – “Unleash Your Creative Side to Make That Sale”
• January 09 – Issue11- “It Really Pays toKnow What You’re Worth”
• April 09 – Q2 – Issue 12 – “Personal Touch That Helps You Keep a Hold On the Client Base”
• May 09 – Issue 13 – “Make the Effort – and unlock your potential”
• June 09 – Issue 14 – “Analyzing Your Marketing Spend”
• July 09 – Issue 15 – “What is Your Greatest Fear…using challenges as Stepping Stones to Success”
• October 2009 – Issue 16 – “Stay Calm, Get the Facts – and you’ll make the right decisions!”
• January 2010 – Issue 17 - “When the Pendulum Swings…where will you be?”