Readings

This section is updated often, come back for future updates

In any profession, the persons with the most knowledge, along with the ability to put that knowledge into action – are indeed the most successful.  I have compiled a list of recommend readings in alphabetical order that will increase your knowledge base and ultimately your profitability.  Reading is essential to you professional growth….

Books and Reviews: must reads…

“Bridging The Culture Gap – a practical guide to International Business Communication” – Penny Carte’

“Do’s and Taboo’s of Hosting International Visitors” – Roger E. Axtell

“Going for the Gold” – Cliff Quicksell, MAS

“Good To Great” – Jim Collins

“Purple COW…Transform Your Business by Being Remarkable” – Seth Godin

“The DIP” – Seth Godin - “I highly recommend this book…”, Cliff Quicksell, MAS

“Over Promise and Over Deliver…The Secrets of Unshakable Customer Loyalty” – Rick Barrera

“Phrases and Idioms…a Practical Guide to American English Expressions” – Richard A Spears, Ph.D

“Secrets of Great Rainmakers…Keys to Success and Wealth” – Jeffery J. Fox

“Secrets of Successful Exhibiting…Strategies, Tips and Insights” – Susan A. Friedmann & others

“The ART of Profitability” – Adrian Slywotzky

“The Fifth Principal – The Art & Practice of the Learning Organization” – Peter M Senge

“The MAVERICK Way..Profiting From The Corporate Misfit” – Richard Cleverton

“The Seven Spiritual Laws of Success” – Deepak Chopra

“The Wizard of Ads…Turning Works into Magic & Dreamers into Millionaires” – Roy H. Williams

“What Clients Love…A Field Guide For Growing Your Business” - Harry Beckwith

Magazines

AdVantages Magazine – www.asicentral.com, Editor,

B to B Magazine – www.btobonline.com – Editor, Ellis Booker – ebooker@crain.com

Counsellor Magazine – www.asicentral.com – Editor, Melinda Ligos – mligos@asicentral.com

EMB – Embroidery Magazine – www.nbm.com – Editor, Mark Buchanan – pweditor@nbm.com

Identity Marketing Magazine – www.identitymarketing.com – Editor, Bruce Sachenski – bruce@identitymag.com

Imprint Canada Magazine – www.imprintcanada.com – Editor, Tony Muccilli – feedback@imprintcanada.com

PPB – Promotional Products Business – www.ppa.org – Editor, Tina Fillipski – tinap@ppa.org

Promotional Consultant – www.ppa.org – Editor, Pamela Web – PamW@ppa.org

Successful Promotions – www.successfulpromotions.com – Editor, Michelle Bell – mbell@asicentral.com

Supplier Global Resource – www.supplierglobalresource.com – Editor, Michelle Bell – mbell@asicentral.com

Wearables Business – www.wearablesbusiness.com – Editor; jrundles@prisimb2b.com

World Trade Magazine – www.worldtrade.comEditor, Neil Shister – shistern@bnpmedia.com